Semiotics

Semiotics is the study of sign processes, communications and significations.
In Television and Film they are often reffered to as items or objects that give off a meaning and are relative to a particulur culture. We plan to use some items in this way to give off a specific feeling or meaning in our production.

For more information on semiotics and how it can relate to media check this website:

http://www.rssmediastudies.co.uk/main/semiotics/