Before we can make any films we first need to learn about who it is our product would be aimed at, this is a target audience. A target audience can be based on age, gender, social groups or economic brackets.
Aswell as target audiences we also learned about the different types of audiences. These are passive, active, post modernist, traditonalists and headonist viewers.
Active - These are people who will deliberatly go to see a movie and become actively involved in watching it.
Passive - These are the people who go to watch a movie even though it is not one they would like. An example of this is usually a friend forcing them to come see a movie they will not really get involved in the film or focus on watching it.
Post-modernist - A post modernist is someone who likes to break conventions in films they watch. These would include films that are often parodys of other films such as the Scary movie films or Scream
Hedonist - These are the people who enjoy taking risks and will go see a film just for the enjoyment and the thrill of seeing it. They enjoy doing new things and watching specific films just because of a new specific effect such as people getting motion sickness from watching Cloverfield.
Traditionalist - A Traditionalist is almost the exact opposite of a Hedonist they do not like to take risks in the films they watch and as such will generally only watch films they know they are going to enjoy because it might be a sequel of a film they like or there favourite genre. Examples of a Traditionalist film would be the James Bond films.
