The ACORN system

The Acorn system is something that puts people in to categories based on things such as there jobs, income, ethnicity, gender and age. This can be very helpful when deciding what u would like your target audience to be.
The Acorn bands are :

BAND A : These are the wealthy upper middle classes that are proffessionals such as doctors or are high up managers, executives, administrators.

BAND B : People in this band are normally middle class with intermediate manager jobs or other respected proffesional jobs such as teachers.

BAND C1 : This is generally the lower middle classes with fair incomes. They will have jobs such as junior managers or semi proffessional workers.

BAND C2 : These people are usually skilled working classes who will have often have skilled manual work jobs.

BAND D : This is working class people who are often manual workers in semi-skilled/unskilled jobs such as mechanics.

BAND E : These are the lowest earners who will often have very basic or casual jobs.This bracket also includes things like state pensioners, widowers(single earners) and the unemployed.

a much more detailed guide to the Acorn system can be found at :http://www.caci.co.uk/acorn/